Studio lighting solutions. Expert professional techniques for artistic and commercial success

From assignment to stunning final results - photographing for the real world! - First in a new series with Photo District News, world renowned authority on photography, design, and technology - More than 40 actual projects show how to light and shoot cars, food and beverages, jewelry, household items, and other products and objects - Practical, problem-solving approach to the ins and outs of studio lighting, packed with diagrams, illustrations, and tips on equipment, techniques, working with clients and art directors, and much more What this book offers is more than an exhaustive compendium of lighting techniques and insights into the properties of light and shadow. It's also a look at the nature of creativity... What the photographers in this book describe so clearly and engagingly in their own words is the strange, alchemical process by which vision and technique come together to create a photo that grabs our attention." From the Foreword by Holly Hughes, Editor-in-Chief, Photo District News A professional photographer himself, Jack Neubart has been writing about all aspects of photography for more than 25 years. He's the best-selling author of Amphoto's Photographer's Guide to Exposure, among other books, and his popular column, "Technically Speaking," appears regularly in Photo District News.