Good Small Business Guide. How To Start and Grow Your Own Business 3rd edition

Packed with essential advice - and completely updated for this third edition - the Good Small Business Guide features over 140 easy-to-read articles, even more Viewpoints from people who've been there and done it, an extensive information directory, and a quiz for all budding entrepreneurs. The Good Small Business Guide offers help on all aspects of starting, running and growing a small business, including: planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. Brand new material includes advice on: increasing customer loyalty 'green' marketing promoting your company with podcasting