Start Up!: How to start a successful business from absolutely nothing - what to do and how it feels

Starting a business from absolute scratch with no cash, no backing and little experience can seem pretty daunting. That’s the position Liz Jackson found herself in when her boss suggested she started her own company. This is the book that tells you how it feels – and how you can do it too.



Start Up! takes you through every stage of planning and starting a business, as you follow the real-life start-up experience of award-winning entrepreneur Liz, from her decision to leave her safe job with no cash and nothing to fall back on, to the £2 million business employing 100 people she runs today. Packed full of practical advice and tips, it’s as extremely useful as it is inspiring and entertaining.


The book takes you from the day Liz wrote her first fledgling business plan and her attempts to get funding, through the trials, tribulations and successes that have led to the large and successful company it is today.

The practical advice and lessons from experience cover everything from writing your business plan and winning customers through employing staff to developing growth strategies. Plus of course how to succeed in the face of big setbacks – not all of which are as major as Liz’s, when she went blind only a year into her business start-up.



This is the most honest, real book about starting and growing a business. This is a book for the ordinary hero. This is what to do and how it feels.